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A House Beautiful report lists 10 paint and wood-finish brands’ 2027 Colors of the Year, with selections spanning moss and celery greens, warm browns, earthy orange, blues and a pale wood stain. The list reflects the companies’ stated design themes; it does not establish a single industry-wide color trend or explain how the selections were chosen.
Ten paint and wood-finish brands have named their 2027 Colors of the Year, according to a House Beautiful roundup, with picks ranging from moss and celery greens to earthy orange, deep brown, pale oak and several muted blues. The announcements give homeowners and designers a snapshot of the colors the participating companies are promoting for the coming year, but the list is not a unified industry forecast.
The selections include several greens with different moods. Behr’s Grounded (T27-01) is a moss- and olive-inspired shade with brown undertones, while Benjamin Moore’s Webster Green (HC-130) is a mid-tone green with historical design references. Sherwin-Williams and HGTV Home chose Celery (SW 6421), described in the report as a soft, earthy hue inspired by a garden patch.
Warm colors appear in the picks from Dutch Boy Paints, Little Greene and Dunn-Edwards. Deep Rooted (311-7DB) is an earthy orange with red and brown undertones. Little Greene’s Marle (355) combines yellow ochre, black and red oxide tones, while Dunn-Edwards’ French Press Coffee (DEBN07) is a brown with deep plum undertones. Minwax, which specializes in wood stains, selected the much lighter Pickled Oak (MW260).
Blue shades round out the list. Valspar chose Cottage Door (8004-38E), a cool, mid-toned blue it presents as a versatile neutral; Glidden selected the smoky blue Artifact (PPG10-16); and Clark+Kensington named the slightly dusty Vantage Point (38B-4). The companies describe their colors in terms of comfort, nature, rest and personal expression; those descriptions are brand positioning, not independently measured findings.
What the Palette Signals for Homes
For readers planning a repaint or renovation, the roundup offers a set of named shades and codes to explore, rather than a rulebook for decorating. The range also shows that the brands are not converging on one dominant color: they are presenting greens, browns, blues and an earthy orange as separate ways to shape a room’s mood. Because the colors come from different companies and product categories, they may be most useful as inspiration and starting points for sampling.
Several manufacturers frame their selections around comfort and natural references, while some also describe a move away from cool, pared-back neutrals. That is evidence of how those companies are explaining their own choices; the roundup does not provide consumer research showing that buyers broadly share those preferences. Practical considerations—lighting, existing finishes and how a color looks in a particular room—remain relevant when choosing among the picks.
2027 color of the year paint samples
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Ten Brands, Different Color Stories
The House Beautiful report gathers selections from Valspar, Dutch Boy Paints, Behr, Glidden, Sherwin-Williams and HGTV Home, Clark+Kensington, Little Greene, Dunn-Edwards, Minwax and Benjamin Moore. These entries are individual company announcements, not a vote or a selection by a central industry body. The list includes paint colors as well as Minwax’s wood-stain selection, so the products are not all intended for the same surfaces.
Some brands connect their picks to established design references. Benjamin Moore says Webster Green was first launched in 1976 and draws on 18th- and 19th-century design trends. Little Greene’s Marle comes from its recently launched Colour Scales collection, according to the report. The source does not give announcement dates for each brand, so it is not possible to establish a precise release timeline from the roundup alone.
““It moves between moss and olive, with subtle brown undertones that give the green warmth and weight. There’s something sheltering about that combination, and the moss notes bring life.””
— Kayla Kratz, head of color at Behr
How Broad Are These Trends?
The roundup does not state when each color was announced, how the companies selected their shades, or whether the picks draw on shared consumer research. It also does not establish that these colors will become widespread in homes during 2027. Claims about changing preferences, wellness and fatigue with cool neutrals are attributed to company representatives or presented as brand descriptions, rather than supported here by a common dataset.
The source cites data shared with House Beautiful indicating that about 77 percent of Americans report feeling overwhelmed by daily demands, but it does not provide the survey’s date, sample, question wording or comparison baseline in the supplied material. That figure therefore cannot establish a link between stress and the popularity of a particular paint color.
Testing the Colors at Home
The next step for readers interested in the selections is to compare product samples in the spaces where they may be used. Paint can look different under daylight, artificial lighting and alongside existing floors, furniture or trim; wood stain also depends on the grain and finish of the surface. Brand names and codes in the roundup can help readers locate the exact products, but availability and product details should be checked with the manufacturers or retailers.
Further announcements or trend research could clarify how the brands arrived at their choices, but the source material does not identify a shared release schedule or a forthcoming industry-wide report. For now, the confirmed development is the set of 10 company-selected colors, with their broader influence still to be seen.
Key Questions
How many 2027 Colors of the Year are in the roundup?
The House Beautiful roundup lists 10 selections from paint and wood-finish brands.
Which 2027 picks are green?
The green selections include Behr Grounded, Sherwin-Williams and HGTV Home Celery, and Benjamin Moore Webster Green. Their shades range from moss-inspired to soft celery and mid-tone green.
Are all the selections paint colors?
No. Minwax Pickled Oak is a wood stain selection; the other entries in the report are presented as paint colors.
Do the picks prove that these colors will dominate home design in 2027?
No. They are individual brand selections. The roundup does not provide industry-wide sales data or independent research showing how widely the colors will be used.
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