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Eichholtz California is extending its showroom network, following locations in West Hollywood and Orange County with a Palm Desert site planned to open in December. The founders say each showroom will be shaped for its local design market rather than repeating the same store concept.

Eichholtz California, the West Coast retail operation for Dutch furniture and home accessories brand Eichholtz, plans to open a showroom in Palm Desert this December, extending a network that already includes West Hollywood and Orange County. The founders say the new location will be tailored to the desert’s design market rather than replicating the existing stores.

Interior designer Ryan Saghian launched Eichholtz California as a curated selection of the Dutch brand’s products. The business draws from a catalog of about 4,000 items, narrowed to a collection of roughly 400 chosen through what Saghian describes as a California perspective. The offering changes as merchandise sells and new pieces arrive.

The operation began with a 6,000-square-foot West Hollywood showroom, followed by a nearly 8,500-square-foot Costa Mesa location. Design Milk reported that the Orange County showroom opened last December at the SoCo design district. The Palm Desert space is the next planned addition; the source says it is slated to open this December, but does not specify an exact date.

Saghian cofounded the business with his partner, Anthony Checetto, a former antiques dealer who oversees retail operations. Retail executives and entrepreneurs Michael Webster and James Lunsford joined as cofounders for the Costa Mesa expansion. The showrooms combine Eichholtz merchandise with antiques, original art and products from other brands, according to the report.

At a glance
announcementWhen: Palm Desert showroom planned for Decemb…
The developmentEichholtz California is preparing to open a Palm Desert showroom, adding a third location to its West Coast retail network.

A Three-Market California Network

The planned Palm Desert store would extend the company beyond the Los Angeles and Orange County design communities into a market the founders associate with architecture, interiors and second-home living. For local designers and shoppers, the expansion could provide another in-person venue to view the brand’s furniture and accessories, alongside art, antiques and other selected pieces.

The company is presenting the locations as a connected network with distinct local identities, not as identical branches. That approach makes the Palm Desert opening more than a change of address: the founders say the merchandise and showroom interiors will respond to the market they serve. The source does not provide sales projections, hiring figures or other measures of the expansion’s expected commercial impact.

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From West Hollywood to the Desert

Saghian said his experience using Eichholtz products in his interior design work helped prompt him to bring the brand to the West Coast. The California operation is a curated retail concept, rather than a presentation of the full catalog. Its mix includes the Dutch brand’s products as well as items intended to create contrast in the showroom interiors.

West Hollywood was the initial location, followed by Costa Mesa in Orange County. The founders describe those areas as serving different design communities, and say Palm Desert is a further step in building a statewide presence. The company has not announced additional locations beyond the three described in the report.

““I want there to be tension—something glamorous next to something raw, something contemporary next to something that feels collected.””

— Ryan Saghian, Eichholtz California cofounder and creative director, as quoted by Design Milk

Opening Date and Store Details

The available report gives December as the planned opening window for Palm Desert but does not name a specific day. It also does not provide the showroom’s address, floor area, staffing plans, opening inventory or details about events and services. Those details have not been confirmed in the source material.

The expansion is described by the founders and the report, but no independent business figures are provided to show how the existing locations are performing or how much the new store is expected to contribute. The Palm Desert opening remains planned, rather than documented as completed.

Palm Desert Opening Ahead

The next stated milestone is the Palm Desert showroom’s planned December opening. The company’s account suggests the location will have a different presentation from West Hollywood and Costa Mesa, but specific design or merchandise details have not been published in the source.

After the opening, the founders say the showrooms will continue to change as products sell and replacements arrive. Any confirmed opening date, location specifications or further expansion plans would add detail to how Eichholtz California intends to develop its network.

Key Questions

Where is Eichholtz California planning to open its next showroom?

The next planned showroom is in Palm Desert. The source does not provide its street address.

When is the Palm Desert showroom expected to open?

Design Milk reports that it is slated to open in December, but no exact date is given.

What locations does Eichholtz California already have?

The report identifies showrooms in West Hollywood and Costa Mesa, in Orange County. The Orange County location opened last December, according to the report.

How does the California collection differ from the full Eichholtz catalog?

The operation selects about 400 products from a catalog of roughly 4,000, according to the source. The showrooms also include antiques, original art and products from other brands.

Will the Palm Desert showroom look like the existing stores?

The founders say each location is intended to respond to its market, so Palm Desert is planned as a distinct presentation rather than a copy of the other showrooms. Specific design details have not been reported.

Source: rss

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