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Bloomberg reporter Mark Gurman says Apple is still developing its own smart home camera, reportedly targeting 2027. The device is described as separate from cameras being developed with LG, but Apple has not confirmed either project or a release date.
Apple is still developing its own smart home camera and may release it in 2027, according to Bloomberg’s Mark Gurman, in a report that distinguishes the project from a separate set of smart-home products reportedly being developed with LG. Apple has not confirmed the camera or its timing, so the reported launch remains unverified.
Gurman’s report, cited by The Ambient, says Apple’s camera is a continuing project rather than a product being replaced by its work with LG. In a post on X, Gurman said the LG cameras have “nothing to do” with Apple’s own privacy-focused camera. The reported LG lineup could include indoor and outdoor security cameras, a floodlight camera and a smart deadbolt, with devices expected to carry LG branding.
Apple’s device was previously reported under the codename J450. Its proposed role goes beyond recording footage: it could monitor whether people enter or leave a room and use that activity to trigger connected products through Apple Home. One example in the report is lights switching on as someone enters and turning off after they leave.
The camera is also said to be in development with facial recognition for household members and the ability to recognise pets. Gurman has reportedly described a low-frame-rate approach in which AI analyses activity without continuously recording video. The device’s appearance has also been described as cylindrical, resembling a large metal chapstick. These are reported design and feature details, not specifications Apple has announced.
Two Routes Into Apple Home
If the reports are accurate, Apple could be pursuing two different routes into home security: its own Apple-branded camera and a collection of products developed with LG and sold under LG’s name. That distinction matters to customers trying to understand which devices would be Apple products, which company would sell them, and how each might fit into Apple Home.
The reported emphasis on activity detection and automations could also make the camera function as part of a wider smart-home system, not just as a way to view footage. For example, room-entry detection could link security monitoring with lighting or other connected devices. The low-frame-rate and AI description suggests a possible attempt to limit continuous video capture, but there is no confirmed information about what data would be processed, stored or shared.
For now, these potential benefits are conditional. Without product details or an official announcement, readers cannot judge the camera’s privacy protections, compatibility, price or performance. The reports indicate possible directions for Apple’s smart-home plans, not confirmed consumer features.
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How the LG Partnership Fits
The latest report follows coverage of Apple working with LG on several connected-home devices. The expected product list, as described by The Ambient, includes multiple camera types and a smart deadbolt. Gurman’s reported clarification separates that work from the Apple camera, rather than treating the LG products as the camera’s replacement or as Apple-branded hardware.
The arrangement is compared in the report with LG UltraFine displays, which were developed in collaboration with Apple but sold under LG’s branding. That comparison offers a possible precedent for a partner-developed product, although it does not confirm the commercial terms, design responsibilities or software arrangements for any smart-home devices.
The camera is also discussed alongside a rumoured Apple Home Hub. The report does not establish whether the hub and camera will launch together or depend on one another. Their connection is part of a broader reported push into the home, but their development and release plans remain unconfirmed by Apple.
“The cameras being developed with LG have “nothing to do” with Apple’s own “privacy-centric” home camera.”
— Mark Gurman, in a post on X, as quoted by The Ambient
Release Plans and Privacy Details
Apple and LG have not officially confirmed the reported products or their release dates. The 2027 timing is attributed to Gurman, not to an Apple announcement, and development plans could change before any product reaches stores.
Important details remain unknown, including price, availability, exact capabilities, Apple Home compatibility, storage options and whether the camera would require a subscription or another device. The reports do not explain how facial recognition or pet recognition would work, whether processing would take place on the camera, in a home hub or elsewhere, or how users would control and delete any data.
It is also unclear whether the LG products will be officially integrated with Apple Home, what features they will support, or whether they will arrive on the same schedule as Apple’s camera. The reported Home Hub’s status and relationship to either camera project are likewise not established.
Watch for Product Confirmation
The next firm milestone would be an announcement from Apple or LG confirming that either camera project exists, followed by details on features, pricing and release timing. Until then, the reported 2027 target should be treated as a forecast rather than a launch commitment.
Further reporting may clarify whether Apple plans to introduce its camera alongside a Home Hub and how the LG-developed devices will work with Apple Home. For prospective buyers, the practical questions are still open: which products will be sold, when they will be available, and what privacy controls and data policies will apply.
Key Questions
Is Apple’s smart home camera confirmed?
No. Apple has not officially announced the camera. Its continued development is reported by Bloomberg’s Mark Gurman and relayed by The Ambient.
When could Apple release the camera?
The report points to a possible 2027 release. Apple has not confirmed that date, and the schedule could change.
Is Apple’s camera the same as the cameras being developed with LG?
According to Gurman, no. He said the reported LG camera work is separate from Apple’s own camera project. The LG products are expected to use LG branding, but neither company has confirmed the plans.
What features might Apple’s camera have?
Reports describe room-entry and exit detection, possible lighting automations, facial recognition for household members and pet recognition. These are unconfirmed reported features, not specifications announced by Apple.
What is known about the camera’s privacy design?
Reports describe it as privacy-focused and say it may use AI to analyse activity at a low frame rate rather than continuously recording video. Apple has not explained its data processing, storage or user-control policies for the reported device.
Source: rss
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